toubibibi: Born from Craftsmanship, Defined by Nature – Your Enjoyable Fishing Companion

toubibibi: Born from Craftsmanship, Defined by Nature – Your Enjoyable Fishing Companion

Our story began in 1997, in the fish and rice fields of Jiangnan, China.

That year, Mr. Cai founded what was initially known as Jia Yi Fishing Gear Co., which later evolved into toubibibi. The brand was born from a pure passion for fishing. In the beginning, we focused on a seemingly small yet crucial foundation – fishing lines. Each line crafted by us embodies the pursuit of strength, resilience, and invisibility beneath the water's surface. We understood that a reliable fishing line is the silent connection between the angler and the underwater world — the starting point of every expectation and every catch.

However, we listened to the voices of anglers, feeling their struggles during long waits and intense battles with fish. We realized that true "joyful fishing" isn't just about the catch; it's about the ease and fluidity of the experience. This led us, in early 2014, to make a significant shift – focusing our core efforts on the development and manufacture of fishing reels. Our goal: to make fishing a light and enjoyable activity.

From fishing lines to fishing reels, this was an extension of our focus and an elevation of our craftsmanship.

At toubibibi, we believe that an exceptional reel is the soul of fishing. It should feel like an extension of your arm, running smoothly, and bursting with power at just the right moment — becoming the silent companion you can trust. This belief drives us to constantly explore and refine our products.

30 Reelsmiths, 10 Years of Focus, Relentless Dedication

Today, toubibibi is rooted in a 3,000-square-meter, state-of-the-art workshop. Here, there are no cold assembly-line machines; instead, we have 30 master craftsmen, each with at least 10 years of experience in fishing gear production. Their hands are marked by the years, but their passion burns brightly. Each craftsman is a custodian of their craft, meticulously shaping every component and fine-tuning every movement. In their eyes, every toubibibi reel is more than just a product — it's a masterpiece that reflects their deep understanding of fishing as an art form.

Craftsmanship as the Backbone, Nature as the Soul

We strive for exquisite craftsmanship: Using high-precision CNC processing for key components, combined with hand assembly and tuning, we ensure unmatched smoothness, durability, and corrosion resistance. Our innovative drag system, lightweight yet durable body, and ergonomic design are all aimed at relieving the burden on anglers, leaving only the pure enjoyment of fishing.

We also hold a deep reverence for nature: knowing that fishing is an art of communication with the natural world. toubibibi embraces an eco-friendly philosophy:

• Sustainable Material Use: We explore the use of recycled materials for some components and promote minimalist, eco-friendly packaging.

• Durable Design: We craft reels built to last, reducing the resource consumption caused by frequent replacements.

• Promoting "Catch and Release": We encourage sustainable fishing practices, valuing and protecting precious aquatic resources. We believe that protecting the waters is, in essence, protecting the future of fishing.

From 1997 to Today, toubibibi Has Never Changed Its Original Intention

We have always focused on one thing: using craftsmanship to create high-performance, durable reels that make every cast, every retrieve, and every fight with a fish a light and joyful experience. We are not just fishing gear makers; we are your companions on the journey to explore the waters and engage with nature.

Expanding into North America, Sharing the Spirit of Craftsmanship

With steady growth in our domestic market, we feel a responsibility to let more fishing enthusiasts experience the craftsmanship and natural spirit from the fish and rice fields of China. Expanding into the North American market is the next step in sharing our legacy of craftsmanship with the world. Through toubibibi, we hope to bring the same joy and serenity of fishing to North America, allowing more anglers to enjoy every cast and feel a deeper connection to the natural world.

A Bridge of Culture and Emotion
Coming from China, toubibibi carries with it a rich tradition of culture and craftsmanship. This unique fusion makes our fishing gear not only perform to the highest standards but also carry a sense of history and heritage. We believe that this craftsmanship, born from the fish and rice fields of China, can offer new experiences and insights to North American anglers.

Brand Mission and Vision

Our mission goes beyond providing anglers with high-quality gear; it is about communicating the values of "respect for nature" and "eco-protection" through every product. As we expand into North America, we look forward to collaborating with local fishing communities to explore and build a harmonious ecosystem.

In the future, toubibibi will continue to expand our product line and work with anglers around the world to explore new innovations in fishing gear technology. We will continue to uphold our craftsmanship as the foundation, driving forward more sustainable, innovative, and user-friendly products, allowing every angler to experience their own "natural joy" of fishing.

Choose toubibibi – A Legacy of Craftsmanship and Nature

By choosing toubibibi, you are choosing more than just a piece of gear — you are embracing a 25-year legacy of craftsmanship, a nature-friendly fishing attitude, and a steadfast commitment to bringing the pure joy of fishing back to the forefront.

Welcome to the world of toubibibi, the beginning of your next relaxing and enjoyable fishing experience.